Like a lot of things that were like, this is not good. A very high percentage of people losing their virginity when they were drunk or under the influence of drugs.
If you will, is that I remember thinking like, you know, who should see this.? Virgins should see this show because that is the most important audience for me, because I wanted to demystify the experience in a way, because as I was writing it, I realized there were some awful statistics. So when I was writing the play and this is, this is the most important part of my formula for creating marketing stunts. How is theirs? Oh mine was awful, this and that.
So what a great drama does is open up the doors for that conversation to happen, because we're all curious about it. We share it in common, but no, one's talking about.
It's something that everyone's got going on in their head. And that's actually what I believe makes for great theater or a great conversation and great marketing. When you think about it, except some monks somewhere, you know, almost everybody is doing it, but at the same time, rarely talking about it. Monologue snippets, also funny stories, sad stories, tragic stuff like everything you could imagine, because first sexual experiences are one of the few things that almost every single person on this planet has in common. I called through like 40,000 stories that were anonymously submitted, a lot of late night reading and put, I wrote a play based on these stories. So I optioned a website called My First. So it was an example of what I call, the first example of what I call Theater 2.0. It was a Vagina Monologues-esc evening for actors, two men, two women telling true stories about their first sexual experiences. And it was a show called My First Time which is about exactly what you think it's about. It was the one that got me on the homepage of CNN and mentioned in Jay Leno's monologue on the Tonight Show back in about 2009 I believe. If you had to pick your most successful marketing stunt, the one thing that you've done in your career that worked the best, what would it be? What I would call marketing stunts or you know, things to make other people, the press talk about you. So let's talk straight away about what matters the most to put our listeners on what I feel you are probably one of the best in the business ads, which are. Louis: We had some awful trouble before starting this episode, which never really happened, but anyway, it happened now. Ken: Thank you very much for having me here. Anyway, he's also known for his marketing stunt, and we're going to talk about that a lot. I'm not gonna list them all because it literally took me five solid minutes.Īlso has a blog that's been featured in many, many places, including New York magazine and Vanity Fair. I mean, he's, he's, he's produced many shows that my wife knows, which is always a good sign. My guest is a Tony award winning Broadway producer. Right.Īnd this kind of the epicenter of these, those type of shows in the world.
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So there's 41 professional theaters in New York City. And I'm going to define it briefly, which my guest today might find a bit weird, but Broadway, we do first. Now we've never touched on Theater, Broadway and all of that.
Even has a Wikipedia page, which shows how big of a deal he is. My guest today is one of Broadway's most influential businessmen and a very busy guy known for his marketing stunts.
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In today's episode, you will learn how to get free press for Off Broadway and Broadway shows and get ideas for your marketing, for your products whatever the industry. The no fluff, actionable marketing podcast for people sick of shady, aggressive marketing. Louis: Bonjour, bonjour and welcome to another episode of Everyone Hates.